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 New leads are critical for business growth, but without the proper lead management tools and marketing campaigns, attracting new business and increasing conversion becomes a matter of luck. BNTouch is equipped with the tools mortgage professionals need to manage, market, and analyze your lead marketing efforts.
Regardless of what marketing channels you are using to drive your demand generation, the fact of the matter is that your conversion rates will suffer if you do not immediately route each lead to the right representative in your company and ensure that each lead is followed up with promptly and consistently.
BNTouch is equipped with an intelligent lead intake and distribution system that will automatically accept new leads through website integration, XML posting, or manual importing. Once a lead is received, the distribution engine will read the information associated with that lead and determine which LO or sales agent to assign that lead to.
Once the lead is distributed, the marketing engine takes over and ensures that your LOs are maximizing the true value of every lead you generate.
Lead Distribution
The BNTouch distribution engine can intelligently distribute your leads by source, loan type, or any information that is important to your business.
Lead Marketing
The minute a lead is entered into BNTouch, the marketing engine will examine that lead and determine which campaign to put them on. With BNTouch, you can be confident that your leads will get a personalized response quickly.
Lead Management
Your LOs will all have their own accounts where they can manage their leads throughout the entire sales process.
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Reporting
BNTouch will provide you with the reports you need to analyze the performance of your LOs, marketing channels, and other marketing activities so you can continually improve your ROI.
Integration
BNTouch is already integrated with most of the mortgage industry's premier lead providers and can also integrate with other 3rd party applications through XML posting, web forms, and csv imports.
Conversion
BNTouch will convert more leads by continuing to market to them with targeted pieces that build trust and provide valuable mortgage information and call reminders to each loan officer. BNTouch will increase the level of communication and ensure your leads are followed up with.
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