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Prospect Marketing and Lead Conversion
 The lead management tools that come with BNTouch will allow to quickly distribute, market to, and track your
new leads. Most mortgage offices place a high emphasis on routing and tracking leads, but fail to put
the necessary tools in place to convert those leads after the initial communication has taken place.
In today's mortgage environment, prospect marketing is more important than ever before. With the advent of trigger leads, lenders
going directly after borrowers once payoffs are ordered, and rising competition between brokers, it is critical to have the marketing processes
in place to convert the leads you have established communication with.
Targeted Marketing
Automatically place prospects on a targeted campaign based on loan purpose, amount, credit score, etc. to increase conversion ratios.
Long Term Marketing
Continue marketing long after the competition has stopped with our long term campaigns that are designed for those who are not yet ready
to move forward today.
Automatic Updates
Provide call reminders and reporting to ensure your LOs are following up when they are supposed to. Stop losing leads to a lack of follow up / poor communication.
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Trust Building Campaigns
Establish trust and increase conversion ratios with the included BNTouch Prospect campaigns that will establish your staff as trusted professionals.
Second Chance Marketing
Automatically re-distribute prospects that do not move forward to ensure you are maximizing the value of every contact in your database.
ROI Analysis
Globally track the effectiveness of each LO, lead source,and marketing campaign to identify weaknesses and continually improve your marketing efforts.
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Most of all, BNTouch provides an intuitive interface and easy to follow process that every representative in your office will easily follow to convert more leads and increase
the number of loans they write each month. From leads to funded clients, BNTouch makes your marketing effective, easy, and transparent.
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